Buyer Intelligence Summary
Elite Auto Centre · Kelowna, BC
Prepared By
Stellaxis Canada Inc.
Date
February 2026
Buyers Profiled
33
SUMMARY
This document presents the key insight and strategic fit assessment for each of the 33 identified buyers. Refer to the complete Buyer Intelligence Full Report PDF for more.

HOW TO USE
Each Buyer has an optional 'Owner Input' section to fill in any relevant info, questions, concerns etc. Click 'Submit Notes' on each buyer you fill out.
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Stellaxis Canada Inc.
Private & Confidential — Prepared for Elite Auto Centre Ownership

Buyer Tier Summary

9
Priority A
16
Priority B
8
Priority C

Table of Contents

Priority A

Highest-probability buyers. Direct outreach recommended before or concurrent with teaser launch.

Priority B

Strong buyer candidates. Distribute teaser and follow-up.

Priority C

Possible candidates or alternative selling methods. Evaluate on a case by case basis.
Priority A
Highest-probability buyers. Direct outreach recommended before or concurrent with teaser launch.

Bannister Automotive Group

A - LOCAL STRATEGIC ACQUIRER
Priority A
Headquarters
Unit 4 - 3302 Appaloosa Rd, Kelowna, BC V1V 2W5
Founded
1979 (Barrhead, AB)
Scale
20+ dealerships · 1,000+ employees · BC & Alberta
Website

Key Insight

Bannister is headquartered in Kelowna and dominates the Okanagan corridor. Elite Auto acquisition would eliminate a competitor and expand their used vehicle capacity in their home market.

Strategic Fit Assessment

01 Home Market Bannister is headquartered in Kelowna - Elite is in their backyard
02 Eliminate Competitor Elite competes for the same Kelowna customers
03 Used Vehicle Absorption Elite could absorb trade-ins from Bannister's franchised stores
04 Service Capacity Elite's service department adds fixed ops capacity to Bannister's Kelowna presence
05 Real Estate Elite's $5.8M "Car Row" property is strategic for corridor expansion

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

CanadaOne / Eagers Automotive

A - STRATEGIC ACQUIRER WITH KELOWNA PRESENCE
Priority A
Headquarters
14240 137 Ave NW, Edmonton, AB T5L 5H7
Founded
1993 by Pat Priestner (former AutoCanada founder)
Scale
42 dealerships · 3,000+ employees

Key Insight

Eagers Automotive (Australia's largest auto retailer) acquired 65% of CanadaOne in Oct 2025. Post-deal statement: "enabling accelerated investment in acquisitions." Eagers plans to launch EasyAuto123 (their used car brand) across Canada using CanadaOne's infrastructure. Elite Auto could be an acquisition target OR face direct competition from EasyAuto123.

Strategic Fit Assessment

01 Existing Kelowna Presence CanadaOne operates Kelowna Toyota and Kelowna CDJR - they know the market
02 EasyAuto123 Launch Platform Elite could accelerate EasyAuto123's Canadian expansion in the Okanagan
03 Explicit Acquisition Mandate "Accelerated investment in acquisitions" is stated post-Eagers strategy
04 Capital Availability "Immediate capital depth" from Eagers partnership - can execute quickly
05 Succession/Legacy Fit Pat Priestner explicitly targets dealers "considering succession and legacy"
06 PropCo Interest Eagers holds 65% of property companies - Elite's $5.8M real estate fits their model

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

FFUN Group

A - USED CAR SPECIALIST WITH BC PRESENCE
Priority A
Headquarters
111 Motor Way, Saskatoon, SK S7P 0E9
Founded
2003 by Mark Loeppky (family roots to 1974)
Scale
30+ rooftops · 500-1,000 employees · SK, AB, MB
Website

Key Insight

FFUN operates DriveNation, a dedicated used car division. Their BC location (Abbotsford) has closed - Elite offers a re-entry path. Just completed Key Auto Group acquisition (Feb 2026). "Canada's fastest-growing motor group" with explicit Western Canada expansion strategy.

Strategic Fit Assessment

01 Used Car Expertise DriveNation is purpose-built for used vehicles - strong operational fit
02 BC Re-Entry Opportunity Abbotsford closed - Elite offers path back into BC market
03 Credit Rebuilding FFUN Financial (Creditmaxx) aligns with Elite's customer financing needs
04 Service Integration Elite's service department adds capacity that DriveNation locations typically lack
05 Real Estate FFUN Developments owns dealership properties - Elite's $5.8M real estate fits model
06 Active Acquirer Key Auto Group acquisition (Feb 2026) confirms continued M&A appetite

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Go Auto

A - Strong Kelowna Re-Entry Opportunity
Priority A
Headquarters
10220 184 St NW, Edmonton, AB T5S 0B9
Founded
2006 (incorporated 2008)
Scale
76 dealerships across US and Canada, up from 68 in May 2025
Website

Key Insight

Go Auto Kelowna (3260 Hwy 97 N) has recently closed. This exit from the Kelowna market creates a strategic gap that Elite Auto could fill. Go Auto has demonstrated commitment to the Okanagan market and may be actively seeking re-entry via acquisition rather than organic restart.

Strategic Fit Assessment

01 Kelowna Re-Entry Opportunity Go Auto recently closed their Kelowna outlet. Elite Auto acquisition provides immediate return to the Okanagan market with an established operation rather than organic restart.
02 Proven Market Knowledge Go Auto has already operated in Kelowna - they understand the market dynamics, customer base, and competitive landscape. Elite fills the gap they created.
03 Service Department Value Elite's robust service operations align with Go Auto's fixed operations focus and "double revenues in 24 months" playbook.
04 Yes Plan Financing Synergy Elite's customer base could be cross-sold Yes Plan financing and Go Insurance products immediately post-acquisition.
05 Used Vehicle Expertise Go Auto operates dedicated used vehicle outlets; Elite's premium pre-owned positioning complements their network.
06 Real Estate Value Elite's $5.8M real estate on "Car Row" is a strategic asset; Go Auto likely owns their dealership properties and understands PropCo value.

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Harris Auto Group

A - Rapidly expanding Interior acquirer
Priority A
Headquarters
Langford (Victoria), BC
Founded
1964 (Tom Harris)
Scale
12 locations · 9 brands · 400+ employees · BC & Alberta
Website

Key Insight

Harris Auto Group is the fastest-expanding dealer group in BC's Interior. They acquired Kelowna Mazda (formerly August Mazda) in October 2024 --- placing them on the same Highway 97 corridor as Elite Auto Centre. A second Interior acquisition at Kelowna follows a clear pattern: Vancouver Island base → Penticton → Kelowna. Elite Auto would be a logical next step deeper into the Okanagan.

Strategic Fit Assessment

01 Corridor Presence Kelowna Mazda already on Hwy 97 --- Harris is physically in Elite's market. Second Kelowna acquisition is a natural next step.
02 Okanagan Expansion Pattern Penticton (2023) → Kelowna (2024) → next Kelowna acquisition? The trajectory points directly at deeper Interior penetration.
03 Used Vehicle Platform Harris Used Vehicle Super Centre shows existing used vehicle infrastructure --- Elite's premium used operation slots in cleanly.
04 Volume Brand Complement Harris' franchise customers (Mazda, Honda, Hyundai) trade in vehicles that flow into the premium used market. Elite = natural trade-in absorber.
05 Active Acquirer Two acquisitions in 12 months (Kelowna Mazda Oct 2024, Grande Prairie Oct 2025) --- clearly in growth mode with capital deployed.
06 Size Match 12 locations puts Harris at a scale where a single premium used car acquisition is manageable and strategically meaningful.

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

House of Cars

A - Alberta's largest used car dealership group
Priority A
Headquarters
Calgary, AB (multiple locations)
Founded
2012 in Calgary
Scale
12 locations · 1,000+ vehicles · 170 employees
Website

Key Insight

House of Cars is Alberta's largest independent used car dealership group, specializing in credit rebuilding - a segment that generates higher margins. Grown from 1 to 12 locations since 2012. BC expansion would be a natural next step; Kelowna is closest major BC market to Alberta.

Strategic Fit Assessment

01 Used Car Specialist Pure-play used car operation - direct business model alignment with Elite
02 BC Market Entry Alberta-only; Kelowna would be logical first BC location (closest to Calgary)
03 Credit Rebuilding Synergy 20+ lender relationships could immediately apply to Elite's customer base
04 Growth Trajectory "12 Dealerships & Growing" - demonstrated expansion appetite
05 Service Integration Operates Parts & Service Centres; Elite's service department adds capacity
06 Online Delivery Province-wide delivery capability suggests operational readiness for multi-market management

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

OpenRoad Auto Group

A - Culture fit with BC's largest dealership group
Priority A
Headquarters
Richmond, BC (Greater Vancouver)
Founded
2000 by Christian Chia (roots to 1978 family
Scale
44 locations · 37 dealerships · 7 collision

Key Insight

OpenRoad is BC's largest dealership group with a strong customer experience focus - including Club OpenRoad loyalty program and complimentary car wash with every service visit. This philosophy directly mirrors Elite Auto's approach. Abbotsford is their easternmost BC location; Kelowna would be a natural Interior expansion. OpenRoad is actively expanding - named to BC's Top 100 Fastest-Growing Companies (#53 in 2025) and Canada's Best Managed Companies Platinum Club for 12+ consecutive years. Connection with Area 27 in Oliver (discounts to members).

Strategic Fit Assessment

01 Customer Experience Alignment Club OpenRoad perks and complimentary car wash mirror Elite Auto's philosophy
02 BC Interior Gap Abbotsford is easternmost location; Kelowna is natural Interior expansion. Existing relationship with Area 27 in Oliver -- would make sense to have a location in the Okanagan.
03 Legacy Buyer Demonstrated track record of honoring seller legacies (Yakashiro family, NewRoads)
04 Service Integration 7 collision centres + OpenShine car wash division shows service operations focus
05 Multi-Brand Capability 25 brands across premium/mass market; Elite's used inventory complements network
06 BC-Based HQ Richmond headquarters means Elite would be "close to home" strategically

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Orchard Ford / Kelowna Ford Lincoln

A - Respected Okanagan neighbour with local market knowledge
Priority A
Headquarters
Kelowna, BC (Highway 97 North)
Founded
1983 by Norm Assam (from Moose Jaw, SK)
Scale
2 dealerships · Ford & Lincoln franchises
Website

Key Insight

Orchard Ford is a direct Kelowna competitor to Elite Auto - same "Car Row" location on Highway 97. Dan Assam owns both Kelowna Ford dealerships and is deeply rooted in the community (40+ years, $100K donation to Okanagan College). This is a RELATIONSHIP-DRIVEN approach.

Strategic Fit Assessment

01 Local Market Knowledge 40+ years in Kelowna; deep understanding of Okanagan customer base
02 Competitor Elimination Acquisition would consolidate Highway 97 "Car Row" presence
03 Service Expertise #1 in BC for 11 years - service excellence is proven
04 Succession Timing Second generation owner - may be considering long-term planning
05 Different Business Model Franchise dealer vs. independent used - strategic fit requires validation
06 No M&A History Organic growth only - may not be actively seeking acquisitions

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Steve Marshall Group

A - Strong acquisition record in BC
Priority A
Headquarters
Campbell River, BC
Founded
1966 by Steve Marshall (age 19)
Scale
14 dealerships · 15 locations · BC + Hawaii

Key Insight

Steve Marshall Group is one of BC's most active acquirers --- 7 deals in 36 months including a Hawaii expansion. They already operate in the Okanagan Interior: Kelowna RV's (West Kelowna) and Vernon Nissan (30 min from Kelowna). CEO Karl Ebdrup is on record saying they went to Hawaii specifically because of "difficulty finding good Canadian dealerships to purchase." Elite Auto --- a premium, profitable, established operation --- is exactly the kind of deal they're looking for.

Strategic Fit Assessment

01 Okanagan Presence Vernon Nissan (30 min) + Kelowna RV's already operate in the market. Elite acquisition adds a premium used car operation to an existing Interior BC cluster.
02 Stated Acquisition Hunger Ebdrup explicitly said they went to Hawaii due to difficulty finding good Canadian deals. Elite --- profitable, established, clean --- is the type of asset they've been chasing.
03 Used Vehicle Complement Vernon Nissan markets itself as Okanagan's largest used inventory source. Elite's premium pre-owned positioning complements rather than competes.
04 Active Acquirer 7 acquisitions in 36 months; 4 in 2025 alone. Capital is deployed; deal pipeline is active. SMG will move quickly on the right opportunity.
05 Real Estate Fit SMG owns dealership real estate. Elite's $5.8M Car Row property is a strategic asset; PropCo structure aligns with their ownership model.
06 Service Department Fixed operations are SMG's profit anchor. Elite's robust service department (the key value driver in any dealership acquisition) directly fits their playbook.

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis
Priority B
Strong buyer candidates. Distribute teaser and follow-up.

Applewood Auto Group

B - Great fit if desiring an Okanagan presence
Priority B
Headquarters
19820 Fraser Hwy, Langley, BC V3A 4C9
Founded
1998 by Darren Graham (formerly Venstar Leasing,
Scale
11 dealerships

Key Insight

Applewood is a volume-focused, Lower Mainland dealer group built on Kia and Nissan franchises. Founder Darren Graham (CACC-licensed racing driver) has grown organically from a single Kia store to 11 locations over 26 years. Their most recent acquisition (Infiniti Langley, Nov 2023) was sourced from OpenRoad. No BC Interior presence and no Okanagan footprint, but the founder has ties to Kelowna. Strategic fit for Elite is LOW, unless they seek expansion here.

Strategic Fit Assessment

01 No Okanagan Presence All 11 locations are in Greater Vancouver or Vancouver Island. No indication of Interior BC expansion strategy.
02 Volume Brand Focus Applewood is built on Kia and Nissan --- high-volume, price-competitive franchises. Elite's premium used positioning is a different market segment.
03 Limited M&A History Only one confirmed external acquisition (Infiniti Langley, 2023). Growth is primarily organic. Acquisition appetite for a Kelowna operation is unproven.
04 Mixed Customer Sentiment DealerRater and Glassdoor reviews show inconsistent customer and employee experiences --- may not align with Elite's 4.9★ reputation.
05 Motorsport / Kelowna Connection Darren Graham holds a CACC license and has participated in the Knox Mountain Hill Climb in Kelowna --- a minor personal connection to the market.
06 Size Consideration At 11 locations, Applewood has scale but is focused on densifying existing markets, not Interior expansion. No Okanagan presence or stated Interior strategy. Best angle is Darren Graham's personal motorsport connection to Kelowna — position Elite as a BC Interior market entry with established operations.

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

August Luxury Motorcars

B - Respected local family dealership
Priority B
Headquarters
Kelowna, BC (3510 Spectrum Court)
Founded
2015 (August Luxury Motorcars)
Scale
$760M+ in vehicle sales

Key Insight

August Luxury Motorcars is a DIFFERENT market segment - specializing in exotic/luxury vehicles (Ferrari, Lamborghini, McLaren) with higher price points. The August family (3rd generation) is Kelowna automotive royalty with 80-year legacy. Strong philanthropic focus ($4.5M+ raised). Strategic fit requires careful assessment.

Strategic Fit Assessment

01 Different Market Segment August focuses on exotic/luxury ($100K+ vehicles); Elite is premium used (broader price range)
02 Complementary Customer Base August clients trade-in vehicles that could flow to Elite
03 Local Kelowna Dynasty 80-year family legacy; deep community roots; unlikely to exit
04 Philanthropic Alignment Strong charitable focus could align with Elite's values
05 Service Integration August Garage + Customs could benefit from Elite's service volume
06 3rd Generation Builder Matt August is young, building new ventures - not acquiring existing businesses

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Cam Clark Automotive Group

B - 4th gen family; Kamloops anchor = Okanagan expansion logic
Priority B
Headquarters
Airdrie, AB
Founded
1987 (4th generation, CEO Blake Clark)
Scale
12+ stores · 700+ employees · AB, BC, CA, MT, WA

Key Insight

Strongest strategic case of the new Priority B buyers. Cam Clark operates in Kamloops (Ford/Lincoln/Kia/Mazda) just 2 hours from Kelowna on the same Hwy 97 corridor — their 2018 Kamloops entry is a direct template for what an Elite acquisition would represent in the Okanagan. CEO Blake Clark (4th generation) is actively growing the group and their dedicated Airdrie Pre-Owned lot shows comfort with used vehicle operations.

Strategic Fit Assessment

01 Kamloops–Kelowna Corridor Kamloops operations since 2018 are 2 hours from Elite on Hwy 97 — proven BC Interior expansion playbook
02 BC Interior Experience North Vancouver, Richmond, and Kamloops demonstrate comfort operating across BC markets beyond Alberta
03 Pre-Owned Operations Dedicated Pre-Owned lot in Airdrie (separate from main franchise) shows business model familiarity with used cars
04 4th Gen Growth Mode Blake Clark actively expanding — US locations (CA, MT, WA) signal geographic ambition beyond Alberta
05 Franchise-Only History All branded locations are franchise stores — no independent used car brand in portfolio
06 First Okanagan Location Kelowna would be their first Okanagan entry — local market knowledge gap to overcome

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Davis Auto Group

B — Southern Alberta leader; growing into new markets
Priority B
Headquarters
Lethbridge, AB
Founded
1989 (family-owned, 2nd generation)
Scale
15+ dealerships · 600+ employees · AB (+ BC Fix Auto)

Key Insight

Davis Auto Group is Southern Alberta's dominant family-owned dealer group — 15+ franchise dealerships, 600+ employees, and active acquisition posture (Bridge City Chrysler acquired 2024). President Jeff Davis (2nd generation) leads an expanding organization with Fix Auto collision operations in both Alberta and BC. The BC collision footprint suggests BC familiarity, though franchise-only dealerships and Southern Alberta focus make a Kelowna used car acquisition a strategic stretch rather than a natural fit.

Strategic Fit Assessment

01 Davis Wholesale Precedent Standalone used car operation under $30K already exists in Lethbridge — closest model match to Elite
02 Active M&A Posture 2024 acquisition of Bridge City Chrysler confirms continued deal appetite at Jeff Davis's direction
03 BC Collision Experience Fix Auto in BC gives basic operational familiarity with BC market, though not retail
04 No Kelowna/BC Dealer Presence Zero BC dealership footprint — Kelowna would be first BC retail location
05 Geographic Stretch Core market is Southern/Central Alberta; Kelowna is ~500km — significant operating distance
06 Probability Assessment Low-Medium — standalone used car precedent and active M&A appetite are positive signals; BC expansion is the wildcard

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Gary Moe Auto Group

B — Central Alberta franchise group; acquisition track record
Priority B
Headquarters
Red Deer, AB
Founded
1985 (family; 2nd generation)
Scale
9 dealerships · Red Deer, Stettler, Lacombe, Lethbridge · AB
Website

Key Insight

Gary Moe Auto Group is a respected Central/Southern Alberta family group with 9 franchise dealerships and a proven acquisition track record — Mazda Lethbridge (2018), Stettler Chevrolet (2022), Lethbridge Chrysler (2023). President Gary Moe (founder) and sons Dean and Eric lead an organization focused on geographic diversification within Alberta. No BC footprint and franchise-only model are limiting factors, but the group's demonstrated appetite for non-metro acquisitions in new markets is a moderate fit signal for Kelowna outreach.

Strategic Fit Assessment

01 Active Acquisition Appetite 3 acquisitions since 2018 — clear growth mandate and financial capacity
02 Non-Metro Comfort Stettler, Lacombe, Lethbridge show comfort with secondary city acquisitions beyond Red Deer HQ
03 No BC Footprint Zero British Columbia presence — Kelowna would be a significant geographic expansion
04 Franchise-Only Model No standalone used car history; Elite would be a new model type for the group
05 No Used Car Brand Elite would be the group's first standalone used vehicle operation
06 Probability Assessment Low-Medium — active acquirer but BC expansion is a meaningful hurdle; include in teaser distribution

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Kaizen Automotive Group

B - 50 Best Managed; active acquirer; Alberta + California only
Priority B
Headquarters
Calgary, AB
Founded
1989 (Romeril family, private)
Scale
16+ stores · 1,250+ employees · AB + California (US)
Website

Key Insight

One of Canada's most professionally managed dealership groups — 50 Best Managed Company, 1,250+ employees, and proven M&A execution (Universal Ford Lincoln 2022; Summit Fleet merger 2023). CEO Nate Clarke is publicly growth-focused. Key constraint: zero BC presence — Elite would be Kaizen's first BC market entry. The Okanagan lifestyle pitch (wine country, lakes, skiing) may resonate with Alberta operators seeking BC diversification.

Strategic Fit Assessment

01 Active Acquirer Universal Ford Lincoln (2022) and Flex Fleet/Summit Fleet merger (2023) confirm aggressive M&A posture
02 Professional Management 50 Best Managed Company (Canada) with full C-suite: CEO, President, CFO, COO — execution capability confirmed
03 CEO Growth Mandate Nate Clarke publicly committed to expansion — acquisition-minded leadership in place
04 Zero BC Presence No BC operations — Kelowna represents an entirely new geographic market for Kaizen
05 Franchise-Only Model No standalone used car brand — Elite would be first independent used car operation in portfolio
06 Okanagan Lifestyle Appeal Kelowna wine/lake/ski lifestyle is a compelling pitch for premium Alberta operators with BC aspirations

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Kot Auto Group

B - Most logical active acquirer, but dubious culture fit
Priority B
Headquarters
Kelowna, BC
Founded
2011 by John Kot
Scale
11 dealerships · 6 brands · 6 BC regions

Key Insight

Kot Auto Group is Elite Auto's most direct local competitor with 5 dealerships in Kelowna alone. Just acquired Okanagan Dodge from AutoCanada for $10M (Nov 2024). Family-owned with stated goal of 15 dealerships by 2029. Strong strategic fit - acquisition would eliminate competitor and add used car capacity.

Strategic Fit Assessment

01 Direct Kelowna Competitor 5 dealerships in Kelowna - acquisition eliminates major competitor
02 Active Acquirer 11 acquisitions in 13 years; stated goal of 15 dealerships by 2029
03 Used Vehicle Experience Operates Buy Direct Truck Centre - understands used car business
04 Recent Deal Activity Just closed $10M Okanagan Dodge deal (Nov 2024) - capital available
05 Family Culture Match Family-owned values similar to Elite's approach
06 In-House Financing Buy Direct Loans aligns with Elite's customer financing needs

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

McManes Automotive Group

B - Calgary's premier franchise group; limited Okanagan exposure
Priority B
Headquarters
Calgary, AB
Founded
1987 (Jim McManes, founder/President)
Scale
17+ locations · 12 brands · AB and BC · 1,000+ employees

Key Insight

One of Calgary's largest and most professionally managed dealership groups with a 37-year track record. Jim McManes (founder/President) remains actively involved. Financial sophistication via Alberta Auto Finance (leasing subsidiary) and strong used vehicle volume (8,737 units in 2019). Primarily Alberta-focused with moderate M&A pace — lower probability than Cam Clark or Murray but worth including in teaser distribution.

Strategic Fit Assessment

01 Used Vehicle Volume ~8,737 used vehicles sold in 2019 — operational comfort with used car volume at scale
02 Financial Sophistication Alberta Auto Finance leasing subsidiary indicates depth in automotive financial services
03 Founder Still Active Jim McManes personally engaged — relationship-driven acquisition approach required; not a purely corporate process
04 Alberta-Centric Focus Predominantly Calgary market — BC expansion requires a deliberate strategic intent shift
05 No Okanagan Presence No confirmed Kelowna or Interior BC operations identified — local market knowledge gap
06 Moderate M&A Activity Steady but not aggressive acquirer in recent public record — out-of-market deals less likely

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Murray Auto Group

B - Franchise group; BC Interior anchor in Penticton
Priority B
Headquarters
Brandon / Winnipeg, MB
Founded
1926 (4th generation family)
Scale
27+ franchises · 1,500+ employees · MB, AB, BC, SK, NS

Key Insight

Murray's Penticton location (60km from Kelowna) and April 2024 Calgary acquisition confirm an active expansion posture. With the longest track record of any Canadian family dealer group and strong BC presence, Murray is a credible teaser recipient. Key limitation: franchise-only acquisition model with partner-operator structure adds complexity for a standalone used car deal.

Strategic Fit Assessment

01 BC Interior Proximity Penticton is 60km from Kelowna — Murray already serves the Okanagan market
02 Active Acquirer Shaganappi GM Calgary acquired April 2024 — M&A posture confirmed going into teaser launch
03 Used Vehicle Gap No standalone used car brand in portfolio — Elite fills a strategic gap
04 BC Footprint 7 BC locations (Abbotsford, Chilliwack, Penticton, Merritt, Fort St. John, Surrey) confirm Interior BC comfort
05 Franchise-Only Model All historical acquisitions are franchise stores — standalone independent used car is outside typical deal type
06 Partner Model Complexity Partner-operator structure requires identifying a Kelowna operating partner — adds a layer vs. direct acquisition

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Olympic Auto Group

B - Multi-province franchise group; BC Lower Mainland presence
Priority B
Headquarters
Calgary, AB / Regina, SK
Founded
Est. 1970s–1980s (Tom Glenn, founder)
Scale
30+ locations · AB, BC, SK, MB, ON · RV, marine, motorsports

Key Insight

Olympic is a multi-province group with existing BC dealerships in Richmond and Vancouver, making Kelowna a logical westward Interior BC expansion. Their diverse brand mix (Subaru, Kia, Honda, Nissan, Ford, Hyundai) and recreation/RV operations demonstrate broad market exposure. No standalone used car brand and limited public acquisition history are key limitations.

Strategic Fit Assessment

01 BC Expansion Logic Richmond Subaru, Richmond Kia, and Kia South Vancouver already operating — Kelowna is natural Interior BC next step
02 Diverse Operations Spans auto, RV, marine, motorsports, and rental car — management comfort with varied business types
03 No Okanagan Presence Kelowna would be first Interior BC location — local market knowledge gap and unfamiliar geography
04 Franchise-Only Focus No standalone used car brand identified — Elite represents a new business model for this group
05 Scale Capacity 30+ locations across 5 provinces demonstrates financial capacity to absorb an Elite-sized transaction
06 M&A History Limited public record of recent acquisitions — acquisition appetite and pace unclear

Owner Input

Instructions: Click Submit Notes at the bottom of each buyer you fill in. All notes and answers optional.
Do business with them?
Market reputation
Value / Culture alignment
Low Neutral Excellent
Know any owners or executives?
Responses delivered securely to Stellaxis

Sentes Automotive

B - Luxury focused with deep Kelowna roots
Priority B
Headquarters
Kelowna, BC (2767 Hwy 97 N, Kelowna, BC V1X 4J8)
Founded
1980 (Hinton, AB)
Scale
6 dealerships · 6 brands · 270+ employees
Website

Key Insight

Sentes is the Okanagan's largest luxury auto retailer --- a 45-year family-owned group with deep Kelowna roots and 6 dealerships across three Okanagan cities. Focused exclusively on premium OEM franchises (Mercedes-Benz, Lexus, Infiniti, Nissan, Honda, Hyundai), Sentes has no independent used car operation. Strategic fit is moderate: shared market and trade-in pipeline synergies are real, but no M&A history and franchise-only focus create execution uncertainty.

Strategic Fit Assessment

01 Okanagan Neighbor Sentes operates directly in Kelowna — shared market, customer base, and competitive landscape
02 Luxury Trade-In Pipeline Lexus, Mercedes-Benz, and Infiniti trade-ins generate late-model premium used inventory — direct complementary pipeline
03 Service Capacity Complement Elite's service volume could feed Sentes' fixed operations network — natural integration story
04 No Used Car Division No independent used car operation — Elite fills that gap without OEM franchise conflict
05 Succession Angle Rick Sentes founded the group in 1980 with no publicly identified successor — worth exploring succession positioning
06 Franchise Focus Risk All acquisitions to date have been OEM franchises — no precedent for acquiring an independent used car dealer. Approach as a local business conversation, not an M&A pitch. Position Elite as a luxury trade-in complement and a used car platform for customers priced out of new franchised inventory.

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Trotman Auto Group

B - Potential pipeline for used car or Kelowna expansion
Priority B
Headquarters
Surrey, BC
Founded
Est. 1977
Scale
13 Dealerships · 14 Brands · 700+ Employees

Key Insight

Trotman Auto Group (TAG) is a BC-only, family-owned group of 13 franchised dealerships --- one of Canada's Best Managed Companies (Platinum, 2025). Founded by George Trotman and scaled by his sons Mike, Mitch, and Brad, TAG is concentrated in the Lower Mainland, Fraser Valley, Vancouver Island, and Cranbrook. No Kelowna or Okanagan presence has been identified. TAG is an active acquirer (Nanaimo Toyota in 2025 was their 13th store) but has focused exclusively on franchised OEM dealerships --- no independent used car acquisitions on record.

Strategic Fit Assessment

01 No Okanagan Presence All 13 locations are in Lower Mainland, Fraser Valley, Vancouver Island, or Cranbrook — zero Interior BC footprint
02 Franchise-Only Acquisitions Every acquisition has been OEM-franchised — no evidence of interest in independent used car operations
03 BC-Centric Strategy TAG has never expanded outside BC — growth is market densification, not new geographies
04 Active but Selective Acquirer ~1 acquisition per 1.5 years; deliberate and methodical — Kelowna would be a geographic stretch
05 Cultural Fit Potential TAG's 'fun, friendly, transparent' ethos mirrors Elite's 4.9★ reputation — strong cultural alignment if they explored Interior BC
06 PropCo Possibility No REIT or PropCo structure identified — real estate acquisition less likely a priority

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UF3 Auto Group

B — Ulmer family group; small-city Toyota/Nissan specialist
Priority B
Headquarters
Alberta (Lethbridge / Medicine Hat / Cochrane / Lloydminster)
Founded
Est. 1941 (Ulmer Auto Group); UF3 subset est. ~2010s
Scale
6 dealerships · Lethbridge, Medicine Hat, Cochrane, Lloydminster

Key Insight

UF3 Auto Group is the Alberta retail subset of the larger Ulmer Auto Group (75+ year history), led by Doug Ulmer (President) and CEO Andrea Ulmer. The group operates 6 franchised dealerships in secondary Alberta markets (Toyota, Nissan, Dodge), with a stated mandate to grow through small-to-mid-sized city acquisitions and a GM-partnership model. Their explicit 'Partner With Us' acquisition outreach signals active expansion intent. No BC presence and franchise-only model are limiting factors, but their secondary city growth philosophy makes them a credible teaser recipient.

Strategic Fit Assessment

01 Explicit Acquisition Appetite "We are always looking for opportunities to expand" — stated on website with a deal submission form
02 Secondary City Focus UF3 philosophy of smaller cities aligns with Kelowna market profile
03 No BC Footprint Zero BC presence — Kelowna entry would be a geographic expansion step
04 Franchise-Only Model All current stores are OEM-franchised; Elite standalone used car is a new model
05 Contact Accessibility Direct email contacts for Andrea, Danny, and Tim — reduces outreach friction
06 Probability Assessment Low-Medium — explicit expansion intent and accessible leadership are positives; BC expansion and used car model are hurdles

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Wheaton Automotive Group

B - Established Western Canadian dealer, no Used division
Priority B
Headquarters
Edmonton, AB
Founded
Est. 1955
Scale
23 franchises across 12 cities, including 8 in BC

Key Insight

Wheaton is one of Western Canada's most established family dealer groups — 4th generation, 70 years in the business, and part of a broader conglomerate (General Bank of Canada, Morningstar Air Express, First Canadian Insurance). Their automotive footprint spans Alberta, Saskatchewan, and BC, with BC locations in Surrey, Victoria, Nanaimo (×2), and Kamloops (×2). No Kelowna or Okanagan presence. No standalone independent used car division. Franchise-first and consolidation-passive relative to peers.

Strategic Fit Assessment

01 No Kelowna Footprint No Okanagan presence. Closest BC Interior location is Kamloops (~200 km from Kelowna).
02 No Independent Used Car Division All 23 franchises are OEM-affiliated. Elite is an independent used car model Wheaton has not historically entered.
03 Slow Acquisition Cadence No acquisitions reported in 2023–2025. Not an active acquirer in the current cycle.
04 Conglomerate Real Estate Arm Wheaton Properties is active in commercial real estate — $5.8M Elite Car Row PropCo angle worth noting.
05 Brand and Scale Mismatch At 23 franchises, a single independent used car store may be below their typical acquisition focus.
06 Kamloops Presence as a Bridge Kamloops expansion (Kia, Hyundai, Buick GMC) shows BC Interior appetite — Elite could open an Okanagan conversation, though no public signals confirm interest.

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Wyant Group

B - Potential fit creating used car division
Priority B
Headquarters
Kelowna, BC (Kelowna operations) · Saskatoon, SK
Founded
1983 (Jubilee Ford, Saskatoon, SK)
Scale
29 locations · 21+ brands · BC, SK & AB
Website

Key Insight

Wyant is Western Canada's leading independent premium dealer group, with a dominant Kelowna presence across five locations (Porsche, Audi, Jaguar, Land Rover, Volvo, Harley-Davidson). Founder Vaughhn Wyant is an Order of Canada recipient and two-time CADA Laureate — son Michael won Innovator Laureate 2025. No independent used car division exists. Strategic fit is moderate: Elite's premium used inventory could complement the Wyant ecosystem, but their focus is exclusively on franchised premium brands.

Strategic Fit Assessment

01 Same Highway 97 Corridor All Wyant Kelowna locations are on Hwy 97 — directly adjacent to Elite. Geographic awareness is certain.
02 Premium Used Complement Wyant's luxury customers generate high-value trades — Elite's premium inventory could absorb Porsche, Audi, JLR, Volvo trade-ins.
03 No Used Car Division No standalone used car operation — Elite fills an adjacent gap without OEM franchise conflict.
04 Franchise-Only History All acquisitions are OEM-franchised. No evidence of acquiring an independent used car dealer.
05 Succession Angle Michael Wyant stepping up in 2nd-generation transition — a complementary acquisition may support the group's evolution.
06 M&A History Consideration Position Elite as a premium used inventory source for their trade-in pipeline and a PropCo opportunity on the $5.8M Car Row real estate.

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Yachimec Group

B — Alberta franchise group; Edmonton-only footprint
Priority B
Headquarters
Edmonton, AB
Founded
1988 (2nd generation family)
Scale
8+ locations · 450+ employees · Edmonton metro

Key Insight

Yachimec is a well-established, diversified Edmonton franchise group under 2nd-generation President Bart Yachimec, with 8 dealerships across premium brands (BMW, Acura, Honda, Nissan, Chrysler/Dodge/Jeep/Ram, MINI). The group has no standalone used car brand and no current BC footprint, making Elite an unusual acquisition type for them. Low-probability buyer, but the group's size and financial capacity could support the deal if strategic direction shifts toward Western expansion.

Strategic Fit Assessment

01 No BC Presence Entirely Edmonton-based — no existing BC footprint or apparent BC expansion strategy
02 Franchise-Only History All dealerships are OEM-franchised; standalone used car is a new model type
03 No Used Car Brand No standalone pre-owned concept; Elite would be first of its kind for this group
04 Financial Capacity 8+ stores, 450+ employees — financial capacity to support deal if strategic interest exists
05 Deal Size Fit Deal value ($4.93M–$6.02M + RE) is manageable for a group this size
06 Probability Assessment Low — no BC mandate, no used car precedent; outreach may be aspirational

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Priority C
Possible candidates or alternative selling methods. Evaluate on a case by case basis.

APREIT (TSX: APR.UN)

C - PROPCO PLAY
Priority C
Headquarters
Toronto, ON
Founded
Est. 2015
Scale
91 properties

Key Insight

Automotive Properties REIT is Canada's ONLY publicly traded REIT focused exclusively on automotive dealership and OEM service real estate. With 91 properties across Canada and the US, APREIT does NOT acquire operating dealerships --- it acquires the real estate that dealerships sit on, leasing it back to operators under long-term net leases. A sale-leaseback to APREIT would let Elite's buyer acquire the operating business without the real estate capital requirement --- potentially unlocking a broader buyer universe.

Strategic Fit Assessment

01 PropCo Play Exclusively APREIT acquires dealership real estate, not operating businesses.
02 Sale-Leaseback Enabler A sale-leaseback of Elite's real estate would generate liquidity on the property, reduce the capital requirement for an OpCo buyer, and potentially accelerate the deal by separating assets.
03 Size Threshold At $5.8M, Elite's property is below APREIT's typical deal size ($13M–$70M). More viable as part of a larger portfolio deal — e.g. if an anchor tenant like Go Auto or Bannister acquires the OpCo and APREIT buys the real estate concurrently.
04 No Kelowna Presence No Okanagan properties — uncharted territory. Fits their diversification mandate but requires a tenant relationship first.
05 Independent Used Car Gap Portfolio is almost entirely OEM franchise real estate — Elite would need framing as a premium, long-tenured BC Interior asset.
06 Dilawri Connection Dilawri controls ~57% of APREIT. Most relevant as an OpCo/PropCo split — market the $5.8M property to APREIT while marketing the operating business to strategic buyers in parallel.

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AutoCanada (TSX: ACQ)

C - MONITOR ONLY - CURRENTLY IN RESTRUCTURING
Priority C
Headquarters
Edmonton, AB (200-15511 123 Ave NW)
Founded
2006
Scale
64 franchised dealerships · 23 brands
Website

Key Insight

AutoCanada is in RESTRUCTURING MODE following a turbulent 2024. The company is divesting its entire US operation (Leader Automotive Group) for $82.7M after incurring $24.2M in adjusted EBITDA losses. They closed all RightRide used car locations in March 2025. Current focus is on Canadian collision centre acquisitions (tuck-ins <$20M). Timing is NOT right for Elite Auto approach.

Strategic Fit Assessment

01 Wrong Timing Company in restructuring mode; divesting US operations; closed RightRide used car division
02 Used Car Exit Closed ALL RightRide used car locations in March 2025 - clearly NOT interested in used car operations
03 Collision Focus Current M&A focus is collision centre tuck-ins <$20M - Elite doesn't fit this criteria
04 Leadership Transition Searching for permanent CEO; interim leadership unlikely to approve new strategic directions
05 No BC Interior Presence Only Metro Vancouver (Maple Ridge) and Vancouver Island (Duncan) - not expanding into Interior

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Capital Automotive Group

C — Prairie franchise group; SK/AB/MB footprint, zero BC presence
Priority C
Headquarters
Regina, SK
Founded
1974 (Axelson family, private)
Scale
11 dealerships · 4 collision centres · SK, AB, MB + California

Key Insight

A Saskatchewan institution founded by Bruce Axelson in 1974 and now run by the Axelson family following Bruce's passing in 2021. Capital operates 11 franchise dealerships across multiple prairie provinces plus a US Cornerstone Automotive subsidiary in California. COO Sean Harms leads day-to-day operations. Well-regarded locally but BC ambitions are not publicly stated. No BC presence and no record of cross-provincial M&A makes Kelowna a significant geographic leap.

Strategic Fit Assessment

01 BC Presence Zero BC operations — Kelowna would be an entirely unfamiliar market
02 Scale 11 stores — smaller than most Priority A/B buyers; BC expansion capacity less certain
03 M&A Activity No public acquisitions in 2024–2025 — acquisition cadence and appetite unclear
04 Franchise Model All-franchise portfolio — no standalone used car brand or precedent for independent used car acquisition
05 Post-Founder Transition Bruce Axelson passed 2021 — next-generation strategy and acquisition appetite not publicly known
06 Prairie Expertise Strong SK/prairie market knowledge — no evidence of BC market interest or relationships

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Clutch Technologies

C - Online only model - tech disrupter
Priority C
Headquarters
Toronto, ON
Founded
Est. 2016
Scale
Canada's #1 Online Used Car Retailer
Website

Key Insight

Clutch is Canada's largest online used car retailer --- a VC-backed tech company, NOT a traditional dealer group. After a near-death 2023 (97% valuation drop, 65% cuts, Western Canada exit), Clutch rebounded: $400M+ revenue, profitability in 2024, $50M Series D (Feb 2025), and a new Richmond, BC wholesale facility (Aug 2025). Model is online-only reconditioning and retail — they do NOT acquire dealerships. Relevant to Elite as a direct BC competitor and potential wholesale inventory buyer.

Strategic Fit Assessment

01 Does Not Acquire Dealerships Growth model is organic digital expansion — they build facilities, not buy dealerships
02 Different Business Model Online-only, no salespeople — opposite of Elite's relationship-driven physical model
03 Direct Competitor (BC Retail) BC retail launch likely 2026/27 — will compete directly with Elite for online-savvy Kelowna buyers
04 Wholesale Channel Opportunity Richmond facility buys and wholesales inventory — Elite could sell wholesale stock to Clutch
05 No Kelowna Presence or Plans BC strategy is Metro Vancouver wholesale only — Okanagan not on near-term roadmap
06 VC-Backed, Not Relationship-Driven VC-backed (Altos, BMO Capital) — any outreach requires tech/disruption framing, not traditional M&A language

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Dilawri Group

C - Canada's largest auto group
Priority C
Headquarters
Toronto, ON (with operations across 5 provinces +
Founded
1985 (family-owned and operated for 40 years)
Scale
85 franchised dealerships · 38 brands
Website

Key Insight

Dilawri is Canada's largest automotive group with 85 franchised dealerships across 38 brands. They focus on FRANCHISED dealerships (especially luxury/premium brands) and have a dedicated VP of M&A (Ettore Gattolin). However, Elite Auto as a single independent used car operation may be too small for their typical acquisition criteria. They have strong BC presence (20+ dealerships in Lower Mainland) but focus on new car franchises.

Strategic Fit Assessment

01 Size Mismatch Dilawri acquires franchised dealerships with premium brands; Elite as single used car operation may be below typical acquisition threshold
02 Franchise Focus All acquisitions are OEM-franchised dealerships (BMW, Audi, Ferrari, Genesis, etc.); no evidence of independent used car acquisitions
03 BC Interior Gap All 20+ BC locations are in Lower Mainland; NOT currently expanding into Kelowna/Okanagan
04 Dedicated M&A Function Ettore Gattolin is VP M&A - professional acquisition process; can reach directly
05 PropCo Experience APREIT structure shows sophistication; could potentially be interested in Elite's $5.8M real estate separately
06 Premium Used (Dilawri Certified) Operates certified pre-owned program across network; may see value in premium used inventory

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The Driving Force

C — Commercial vehicle rental/fleet; adjacent used car model
Priority C
Headquarters
Edmonton, AB
Founded
1978 (Jeff Polovick founder; now PE-backed)
Scale
30+ locations · 600+ employees · AB, BC, SK, ON, NT
Website

Key Insight

Driving Force is a non-traditional automotive buyer — primarily a commercial vehicle rental, sales, and fleet management company, not a retail dealership group. Founded in 1978 by Jeff Polovick, the company is now partially PE-backed (TriWest Capital Partners) and led by President Mark Nolin. With 30+ locations and a large used vehicle sales operation (de-fleeted commercial vehicles), Driving Force has adjacent capabilities but is fundamentally a different business model than Elite. Low-probability buyer; include in wider distribution only.

Strategic Fit Assessment

01 Adjacent Used Vehicle Business Driving Force already sells used vehicles (de-fleeted commercial); Elite is a natural extension for consumer-facing used car retail
02 BC Presence (Langley/Fort St. John) Existing BC operational footprint reduces geographic risk for Kelowna entry
03 Different Business Model Commercial fleet vs. consumer premium used car — different customer base, margin structure, and operations
04 PE Backing (TriWest) Institutional ownership may create appetite for adjacent acquisitions at the right multiple, but also adds complexity
05 No Retail Used Car Brand Driving Force brand is corporate/fleet; no consumer-facing retail used car brand or playbook
06 Probability Assessment Low — business model mismatch is the core issue; include in broad teaser distribution but manage expectations

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HGregoire (HGreg)

C — Quebec-based; one of North America's fastest-growing groups; zero Western Canada presence
Priority C
Headquarters
Saint-Eustache, QC
Founded
1993 (John Hairabedian, President & CEO)
Scale
49+ dealerships · 1,700+ employees · Quebec + Florida, Texas, California
Website

Key Insight

One of the most aggressive acquirers in North American automotive retail — 49+ locations across Quebec and three US states, with a $40M+ LA expansion in August 2025 and two Park Avenue stores acquired in December 2025. HGreg has grown from a Quebec used car operation to a national-scale hybrid new/used group in under 30 years, built on a no-negotiation pricing model. However, their entire Canadian footprint is Quebec. Western Canada is completely absent from their growth map, which points firmly south into US markets. Teaser distribution appropriate given scale and acquisition pace; conversion probability very low.

Strategic Fit Assessment

01 Acquisition Pace Multiple acquisitions per year — one of Canada's most active acquirers by deal volume
02 Used Car DNA Founded as a used car operation — pre-owned is core to HGreg identity, not an afterthought
03 BC / Western Canada Zero Canadian presence outside Quebec — no BC or Western Canada footprint whatsoever
04 Growth Direction Expansion pointed at US markets (TX, FL, CA) — no public statements of BC or Western Canada interest
05 Scale 1,700+ employees, 49+ stores — easily capable of absorbing Elite from capital and operational standpoint
06 Language / Culture Quebec-based, French-language culture — English BC Interior is operationally and culturally distant

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Wood Automotive Group

C — Calgary family institution; Megalot used car operation; no BC presence
Priority C
Headquarters
Calgary, AB
Founded
1983 (Gerry Wood, founder & Executive Chair)
Scale
9 dealerships · 1 collision centre · ~800 employees · Calgary & Okotoks, AB only
Website

Key Insight

A beloved Calgary institution founded by Scottish immigrant Gerry Wood in 1983, now operating 9 dealerships plus the Megalot all-makes used car operation — the most relevant data point for Elite. VP Rory Wood has stated publicly they are 'constantly on the hunt for future acquisitions.' Key limitation: Wood is exclusively a Calgary/Okotoks operator with zero BC presence and no public record of cross-provincial acquisitions. The Megalot brand shows genuine familiarity with independent used car operations, but geographic expansion into BC Interior is a significant strategic leap.

Strategic Fit Assessment

01 Megalot Precedent Operates Megalot used car lot — direct operational familiarity with independent all-makes used car model
02 Acquisition Appetite Rory Wood publicly states active acquisition interest — but selective and 'fit'-focused
03 BC Presence Zero — exclusively Calgary/Okotoks. Kelowna would be first out-of-market location in 40+ year history
04 Geographic Leap No evidence of BC Interior or Okanagan market interest — significant comfort zone expansion required
05 Scale ~800 employees, 9 stores — smaller group; BC acquisition capacity possible but not obvious
06 Family Culture Values-led, community-first family group — potential culture alignment with Elite's brand positioning

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Sources & References